Swivl – Our new product brand
November 9th, 2011
We now have a name and look that will stand out. Let us proudly introduce Swivl.
It has only been eight months since our IndieGoGo campaign ended, and we began building a unique and useful new mobile video product. We wanted a device that lets you record yourself by following you wherever, and however you move. Today we are proud to introduce Swivl. Our community (you guys!) helped us decide on a new product name and great URL – that’s the hard part, trust us. We also had great support from UD+M and Studio Backs in creating an incredible new brand and industrial design. New name, new look and a shiny new website at www.swivl.com where you can reserve your Swivl right now.
The Swivl gives you a hands free, sleek, in pocket design that lets you track and record your actions with your iPhone, iPod Touch, Android phone, GoPro, or Flip. Swivl follows tracks you horizontally and vertically (yes, we have added tilt!!)to keep you within the image frame at all times. It can move faster than you can, at least we’re building it that way. This is our online debut but you’ll be able to see a working prototype this January at the 2012 Consumer Electronics Show.
Our vision has always been to deliver a compelling experience through Swivl’s unique user interface, amazing (and smart) design, and by listening to our most important influencers, the users. We heard all of your wants and concerns when it comes to mobile video in your lives, and we listened.
We expect to ship Swivl in early 2012 at an estimated $159, and we encourage you to Reserve Yours Now, this ensures you’ll be on of the first to receive Swivl at launch.
Here’s to a new era of mobile video!